Our north star is life-friendliness and thriving.

Essentialism

• Letting go of material possessions, letting go of non-essential activities, letting go of information and things that attach and tie us to the past (minimalist and bright inspiring spaces), letting go of energy-draining things

• What can we use better? What is underutilised or clogged? What can we circulate and share?
• What is the naturally healthy size for the thriving of this unit/organism? (organisation, team, wealth, …)? No organism is growing indefinitely (apart from cancer). 

We are focused, collaborative and creative

• We are generously sharing - as a principle derived from love, abundance and life-friendliness
• Co-creation and learning benefits from sharing. The nodes in the mycelial network that are best connected and allow flows of nutrients and information are thriving the most

• Nutrients: Sharing our nutrients builds our ecosystem, our forest. We are thriving as a tree in a flourishing ecosystem. 
• Information: Sharing information fosters our own learning and creativity. We build symbiotic networks and evolve our thinking, rather than fencing off and keeping secrets. We share, cross-pollinate and evolve

• Our thriving as individuals and organisations does not come from power, status, hierarchy and fencing off
• The evolution of life washes away everything anyway. All structures are impermanent. We flow with life and evolve. We plant new seeds.

• We have clarity of purpose and our principles, trust each other and are proactive and generous. This helps us to reduce admin, reporting, controlling, unnecessary processes, internal politics and getting distracted by pursuing power and prestige.
• We choose our activities and interventions in the system very consciously (systems thinking). Less but better.

• Team: We are conscious about building great teams and connections for long-term thriving. We value character, intrinsic motivation, purpose-orientation, collaborative spirit, positivity, energy and relevant skills. We nourish our connections and support each other’s thriving and evolution. 
• Clients: We build deep and trust-based long-term relationships. We look for visionary clients who value our unique skills and contributions and want to walk with us in the long term. Our long-term relationships allow us to spend more time focused on co-creation, impact and contribution (because we spend less time coordinating, process, admin and understanding each other’s context) 
• Collaborators: We care about all beings we interact with and choose collaborators we love working with. Who and what setup enables flow? Who complements our skills in a synergistic way?

• we appreciate the importance of sleep, healthy living, nutrition, sunlight, fresh air, inspiration, rest, play, fun, love & connection, self-expression and creation
• we prioritise ‘deep work’, longer sessions, doing one thing well and completing a workstream, rather than juggling many balls and fragmentation
• we prioritise nourishing work modes, such as in-person time, walking meetings, co-creative sessions in inspiring spaces and nourishing nature
• we understand that our creative potential comes from regenerating and nourishing our energy system rather than setting bigger targets, ‘squeezing the lemon’ and forcing ourselves into doing more and working longer.  

• we reduce the non-essential and the noise. Example: We do not send non-essential messages. We understand that every message requires the recipient to dedicate energy and attention. This can be draining and distracting from other precious things. It also contributes to an increasing carbon footprint
• we make interactions and communications nourishing, user-friendly, insightful and well-structured. We stand for high quality and reliability - creating an oasis in the desert of complexity, noise and distraction