Naturally, all experiences below have been ‘co-creations’ by many minds. I am grateful I could be part of the following teams and contribute to: 

Circular Design Leaders forum

As a freelance consultant, I have helped build the Circular Design Leaders forum. This forum is a pre-competitive space for 20 design leaders to discuss challenges, exchange best practices and develop circular design resources. The intention is to catalyse the circular design practice across organisations and support teams in their innovation processes. 

Currently, we are designing a 3-day design sprint on the topic: How does a circular-ready organisation of the future look like?

In this podcast, two members of the group, Anne Asensio and Sean Carney talk about how they work on circular design in Dassault Systemes and Philips. 

Circular design programme

As Creative Lead, I have helped shape the circular design narrative and thinking at the Ellen MacArthur Foundation 2017-2021. Circular design combines design thinking with circular economy principles. It helps us meet customer needs creatively decoupled from ‘linear’ material flows. Thereby it addresses systemic challenges such as climate change, biodiversity loss and pollution at the root, and provides us with a fresh innovation lens. 

As part of this, I have been involved in collaborations with other organisations: 

Find out more about the Ellen MacArthur Foundation’s circular design programme and the free resources. 

Circular Design Guide

Source: Ellen MacArthur Foundation, IDEO

As a Project Manager at the Ellen MacArthur Foundation, I have helped co-create the Circular Design Guide in collaboration with IDEO. This tool combines design thinking with circular economy principles and has been accessed by 500,000 people from 150 countries since its launch in 2017. 

Apply some methods from the Circular Design Guide in your design process. 

Circular Strategy Cards and Workshop

Building on the development of the Circular Design Guide, we have created workshop materials together with IDEO. 

The Circular Strategy Cards and workshop packages support organisations in redesigning their products and business models for a circular economy. 

Source: Ellen MacArthur Foundation, IDEO

You can download the circular strategies workshop here

New Plastics Economy: Rethinking the Future of Plastics

As a project manager, I have helped envision, research and write this report by the Ellen MacArthur Foundation and McKinsey & Company. The report was launched at the World Economic Forum 2016

It outlined a circular economy vision for the plastics industry and was the starting point for a 10-year initiative ‘The New Plastics Economy Initiative’, which currently unites 1000 organisations behind a common vision and targets for a circular economy for plastic.

Source: Ellen MacArthur Foundation, McKinsey, World Economic Forum

You can find the report here


As a co-founder, I have helped build the student organisation together with Kai, Stella and Pierre. Our intention was to facilitate volunteering for students in the education sector.
We have established a student organisation, built a relationship with a school in Nicaragua and prototyped a first 2-week project as a model for future projects. 

Luckily, we found a new generation of students to lead and evolve the organisation into a thriving NGO supporting projects and schools every year.