In the circular economy paradigm, the role of strategy is changing.

Like in a forest ecosystem, the strategies of individuals and organisations in a circular economy take into account the broader ecosystem. 

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We move from extraction and competition to collaboration and regeneration.

Thinking in forest-like ecosystems also raises the questions:
  • What type of tree are we? What is our unique strength, essence and role in the larger ecosystem?
  • What do we need to flourish?
  • What can we give and contribute?

We need to re-design value creation and value circulation across networks and strike a balance between absorbing we need ourselves and circulating nutrients to others.

    Here 5 learnings from systems change in the New Plastics Economy initiative